What is the most standard type of shopping environment? Boutiques and shops are often places where people are exposed to extremely aggressive emotions: stress, tight timetables, continuous advertisements and constant visual and sound stimuli. Since the commercial spaces are becoming places where people spend their free time, they should be conceived as pleasant and relaxing environments.
“Incognito” is designed to allow the visitors to be completely at ease, feeling as though they were protected within a shell. The egg-shaped walls suggest a feeling of protection, on a sub-conscious level, enabling visitors to understand the nature of the environment from the moment they enter. The purity of the spherical form allows the observer to catch the shape and understand it in a single glance, without any dark or hidden corners. Visitors are not pushed with extraneous information, but can focus on choosing the products they like as they freely look about.